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Friday, March 03, 2006

Creative shops held accountable for late interactive work

Following the recommendation of the Interactive Advertising Bureau (IAB), online publishers, like Yahoo, ABCNews.com, BusinessWeek Online, MTV, MSN, Forbes, TVGuide, and AOL, are getting tough and holding creative shops accountable for missing deadlines.

If shops miss deadlines, the IAB wants media companies to run house ads or public service announcements until the creative is received.

eBay sells a rare x-ray of a pregnant German woman