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Wednesday, April 11, 2007

U.S. Air Force Uses Mobile Marketing

GSD&M is using mobile marketing to push their "Do Something Amazing" campaign for the U.S. Air Force. They're promoting the campaign at events and sending messages to bluetooth-enabled products as well by sending some text messages. This sounds like an interesting idea, but I'm curious how successful it is. Especially since only a small percentage of people will be able to receive messages.

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